Behind the Design – A Visual Language for Sustainable Agriculture

In agriculture, roots matter. At Tereto, we’ve always believed in systems that nourish both people and the planet. So when it came time to reimagine our brand identity, we dug deep — into our values, our work, and our impact.

The result: four distinctive new logos, crafted to communicate everything we stand for.

Each design balances sustainability and technology. You’ll find familiar, organic forms: leaves, soil, cycles — all reimagined in a modern visual language. Two logos explore bold 3D shapes, perfect for digital-first branding. Two others remain flat and minimalist, rooted in clarity and accessibility.

The green and brown palette reflects our deep ties to natural systems, while the modern forms point toward our future-facing mission: rethinking food systems for a changing world.

These aren’t just new looks. They’re the face of a movement — and we’re excited to share them with the world.